* I like it on the staircase
* I like it on the kitchen table (supposedly refering to their handbags)
Is this good marketing or a pathetic use at using sex to sell an idea?
We very quickly become confused. Lets break it down. We use marketing technique 'A' to sell the idea 'B'. If 'A' is effective then 'B' will catch on as an idea. Now if 'B' is extremely important, and life altering, does it then matter what the substance of 'A' is? I mean if 'B' is so very important, surely it is irrelevant what the content of 'A' is? Or are they ethically mutually exclusive, and so if 'A' is wrong in and of itself, then it is irrelevant regarding the importance of 'B'.
I argue strongly here, that the Breast Cancer Awareness marketing techniques used (that is, 'A') is related to the sexualisation of women, and is moraly wrong. I am saying that this marketing technique is wrong in and of itself; and while the idea of breast cancer awareness is very important, using sex to drive home the idea is just the brain child of a lazy marketing department and it continues to pervade our culture with lustful sex and the sexualisation of women.
Please don't use the argument - "well there are more important things to worry about than this". Sure. But there always is. We could talk about a blog regarding someone with foot pain - but is this irrelevant because someone in Sri Lanka has elephantitis? We could talk about how to stop a migraine - but should we stop talking about this because there is someone who is on life-support needing brain surgery? The sexualisation of women is wrong, and this marketing technique taken on face value, is cheap and pathetic.
Ohh, I just thought of a new Prostate Cancer awareness idea - Every man drop their dacks, tack a picture of their private parts and upload it to facebook... Ohh, sorry, did I go too far that time? Or am I just creatively using sex to get my idea across? Share
